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Ish Studios — A pop-up online jewelry shop launched in summer 2021.

  • Team

    Jiin Choi, Bella Lee, Yoojin Jung

  • Role

    Design, art direction



Ish Studios is a pop-up jewelry shop that I opened in summer 2021. I contributed by constructing the brand identity, art directing photoshoots, and publicizing the brand through social media.

Any word can appear before the word "ish" and defines what is impacted by "ish", the brand would introduce a different "ish" for each collection. With changing titles integrated into the brackets, as part of the logo, future collections can be welcomed in a flexible way.